Research Of User Experience Process In Website Based On The Interaction Activity

In the period of user experience economy, having a good user experience is considered to have a strong competitive.To create a positive experience for users is the key to website success.Although many professionals and academics study on website user experience, but the study of website user experience does not form a complete and mature system. The importance of the various elements is studied less in current situation. There are many elements affect the user experience, as while, there are many evaluation indicators of user experience. Most previous studies only study a single element of whether or how they affect the user experience, but less for the study of the relationship between the elements that affect the user experience and user experience evaluation index weight. Meanwhile, a lot of users mood/emotion researches for the user experience are not detailed enough depth. On the basis of the user experience process model now,Based on the knowledge and function of Kansei engineering, Interaction Designing and User Experience,this thesis does the research of the relationship between web design elements and affective experience, establishes a process model of user experience in website based on the Interaction Activity. First, the evaluation image words were finally established through the survey of the emotion of the user by interact with website which was analyzed based on selected rules. Then, taking bank sites as examples, this thesis carries on an empirical research, does the research of the relationship between web design elements and affective experience. In addition, by using the PLS Path Modeling, this thesis figures out how the users’reuse intention influence by the users’affective experience, emotion experience and cognitive experience. Last, this thesis proving the hypothesis of the user experience process model of website by the data of subjects’eye movements and the task of operating during the experiment. From users’ perspectives, this paper considers the users’ cognitive and emotional/affective reactions in the actual process, the direct and indirect role for re-use intention. The main jops that this thesis has done are as fellows:First, a modified user experience process model has established. This paper constructs a measure of the user’s sensory experiences by using Kansei engineering, enteries emotion words into the user experience process model, making the user experience process model which predicting user behavior and the size of the impact of various factors more accurately. Second, This paper creates a emotional scale using kansei engineering methods, accurately measure the user’s emotional stateon user experience process model evaluation nodes. The scale also can be used to assess the emotional state of users to interact with the site, provided research assistance for the website user experience and related research.Third, the emotional experiences have a significant impact on it reuse intention. Therefore, emphasising on the user’s emotional/affective research during interact with the site.It can help predict user behavior, enhancing the user experience of the website.Forth, the user’s perception experiences influence the user’s mood, thereby affecting the user’s cognitive evaluation. Therefore, the site must pay attention to the "first impression", web interface design is not just aesthetic issues, and his impact on the user experience.