The Research Of Weibo Communication Based On User Experience

Sina Weibo beta release since2009, from2010-2012the number of users has been in a state of rapid growth,however, since2012, it has been complained of the bad user experience, it is no longer a micro blogging and social networking platform, but a lot of marketing nature of the function, and its growing number of zombie powder and spam have been more to more people’s criticism.October29,2013, Sina Weibo released fan service platform, and claimed that "we began to consider the user experience." Today,60.9%of users used the Sina Weibo, it is the highest rates of mainstream products. In terms of satisfaction, Sina Weibo also significantly stronger than the other products.User Experience (User Experience), refers to a holistic, subjective psychological feelings created when users receive services.lt is a very complex concept which involved in many aspects.User Experience narrowly refers to the "consumer electronics as the media relations and its support mechanisms, including visible user interface, participation and interaction processes and feedback system." Generalized user experience, including end-user behavior and attitudes and motivations of their actual use of the system. User experience is created by the user in the course of a purely subjective experience, is simply the user’s subjective impression of the product. Layers of3C products today do not seek, pursue high-end user experience has become an important factor in the user to select the product.Weibo users against psychological studies, most researchers have chosen to analyze the relationship of data to find the common ground used by the user to study the reasons for the rapid rise of micro blogging, and to better address user needs and trying to micro-advantage Bo applied to various fields in the past. Micro blogging as emerging from the media, almost changed the traditional pattern of spread. Citizens in the construction of public space, but also to a large extent different from the traditional orientation. The impact of the spread of this culture also affect the user experience of micro blogging. Wei bo and general commodities, general merchandise general commercial value equal to its commercial value, but the value of micro blogging in addition to basic product, also derived from the value of your services, which is a combination of customer value. If you can not balance the contradiction between users and commercial value, and you can not get to maximize the commercial value. Because the product technology comparable with the opponent, the user experience will play a crucial role. Through a combination Weibo user experience to analyze user structure micro blogging, micro blogging optimization methods to find the user experience.