Web Interaction Design Research Based On User Experience

The competition on the Internet is getting increasingly fierce, as new information emerges exponentially. A Web page, a primary medium of information on the Internet, must gain and attest to viewers’ value and appreciation, in order to stand out from its numerous peers. A Web page is no longer a mere collection of flat information and basic functions, but increasingly a suite tailored to personalized taste and quality, stressing positive user experience. User experience, refers to a person’s emotions and attitudes about using a particular product, has since become the sole criteria in determining the soundness of an interaction design. Good user experience not only attracts views to a web page, and also builds content loyalty thus ensuring revisits in the future.Interaction design is an important part of user experience on a Web site. It is oriented around a perceived user goal, hence, providing him/her a nonintrusive and yet efficient tour to acquire needed information, hassle free. The interaction towards needed information is designed to learn and respect users’ behavior and habit.However, web page content and quality today is of great disparity: users simply won’t stay for more than a few seconds on many pages. The key reason for such dismal user perception are poorly crafted interaction designs. Nonresponsive clicks, complicated account registration, unorderly content hierarchy, unfriendly site navigation and etc. all contribute to user dissatisfaction, and consequently loss of competitiveness.This paper starts with interaction design, on the basis of user experience,the summaries,elements and characteristics of the interaction design are described in detail.From starting with the meaning of the user experience,importance,and what is the relationship and influence of interaction design,all to bring a good user experience as the basis, to explore the corresponding characteristics of content, behavior and forms for webpage interaction design,according to the successful case in the Internet industry,summarizes the design processes and methods of interaction design,then apply to my own web design project practice, to explore how to guide the user’s interactive behavior by using the most humanized interaction and the most appropriate interface.As far as possible with concise, clear and effective interaction steps to respond to and meet the needs of users, to make a website user experience more friendly,let interaction more smoothly and effectively, reduce the cost of learning and memory burden on the user,so as to obtain considerable traffic and user groups, improve the visibility of the site, bring significant commercial interests for the website.