| In 2016,the number of domestic tourists in China reached 4 billion 440 million people,and the domestic tourism income was 3 trillion and 940 billion yuan.In 2016,the number of Chinese outbound tourism was up to 122 million people,up 4.3% over the same period of the previous year.China's tourism has developed to the middle and advanced stage of popular tourism,and began to return to the daily leisure.The differential recreation environment has gradually become a means of leisure,and the demand for leisure has entered more and more people's daily life.With the increasing speed and tension of the urban work rhythm,the holiday time is short,and the short distance tour with the city as the main body is becoming the first choice for the city people to relax and spend the weekend leisure time.At the same time,tourism and cultural industry is gradually becoming a pillar industry of economic development.Taking Zhengzhou as an example,the development,utilization,publicity and promotion of the third industry tourism resources,the use of mass media,and the promotion of tourism brand,are becoming a new way for each city to develop tourism.With the continuous development of China's economy,people's living standards and consumption ability are constantly improving,people's consumption concept is also quietly changing,holiday leisure tourism has become a new fashion.With the vigorous development of the television and cultural tourism industry,TV tourism programs emerge as the times require.As a product of TV industry and cultural tourism industry,TV tourism program can not only widen the function of cultural communication and cultural service,enrich the content of TV program industry,give the audience more interesting and practical information,but also provide one for the development of the tourism industry.A comprehensive,perfect and multi-level platform to achieve the purpose of publicizing tourist attractions and developing local tourism.Therefore,whether the development of TV programs is good or bad is very important for the TV industry and cultural tourism industry."Go with Me" is the largest official TV Travel program in Henan Province,which is jointly built by Zhengzhou TV station and Zhengzhou Tourism Bureau.At present,as the trump column of Zhengzhou TV station,20 minutes of daily sowing and 5 replay all cover rolling broadcasting.The total coverage of the population is about 26 million,and the audience is in the forefront of the whole platform.The program is fully HD broadcast,the host,the tourist experience and the scenic spot run through the scene,providing a full range of information for tourists to eat,drink and play.Through this column,visitors can learn about the latest travel policies and travel information,and share their journey stories.At the same time,the column will also provide complaints to tourists,help tourists and coordinate all kinds of problems encountered by tourists.The column is based on the column concept of Zhengzhou,Zhengzhou,radiation,tourism market demand,tourist hotline topic,and tourism consultation service,which aims to provide diversified,targeted and individualized comprehensive service columns for the people of Zhengzhou,in the industry and the audience.A bridge of communication and communication is established to achieve the goal of building a tourism brand within the country and setting up a good image for Zhengzhou."Go with Me" since 2010 with the Zhengzhou City Tourism Bureau Co created and broadcast,deeply loved by the people of Zhengzhou,a total of 5 provincial radio and Television Project Awards,the Municipal Radio and television works award 7 times,for Zhengzhou's tourism image publicity made an important contribution.This article takes the Zhengzhou TV station "follow me with the bar" as the research object,first analyzes the concept of the program: cultural Zhengzhou,fashion tourism;then the column layout,content and transmission effect are analyzed respectively."Go with Me" there are three plates,"go bar information","enjoy" Zhengzhou "and" swim mountain and play ";the content is rich and diverse,covering all aspects of our daily leisure life and tourism;through the dissemination of the column,more cultural and tourist resources are excavated,and Zhengzhou is well publicized,and it has also played a practical help to the travel of the audience.This paper analyzes the presiding characteristics of the column "follow me" from the position of the host,the control and series of the scene,the interpretation of the scene and the later dubbing.A little.The main factors that restrict the development of this kind of TV tourism program are the lack of the content market,the lack of creative elements,the poor individual quality of the host and the homogeneity of the program content.It is expected to provide a broader path for the development of the column "follow me" by the Zhengzhou television station through the combination of this theoretical analysis and case analysis. |
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