The Culture Pursuit Of Tourism Program “GO” On TV

Culture is a community forming the thoughts, ideas, actions, customs, habits and representatives in a certain period of time, and all activities radiated by the whole sense of the group. The common problem in the current tourism program is the loss of culture, leading to the lack of cultural connotation. And the academic researches on tourism program are almost about the enjoyment and how to improve television ratings, but seldom about the culture research.Story is the best embodiment of tourism program culture. Digging deeper the stories behind the shooting body is finding the culture and essence of the body. The hosts should be chose in the features of dignity, generosity, decent behavior and more importantly having a good taste of life. Culture expression, proper and moderate use of dialect should be stressed in host address and voice-over which also should emphasize cultural color. The culture of TV program is the main feature, while the entertainment is the better expression of culture. They are two sides of one coin.TV tourism program neither blindly seeks excessive entertainment to cater to audiences’ hobby, nor takes imparting knowledge as only purpose. There are still lots of shortages in planning, preparing, shooting and editing of go.