Research On Self-Made Tourism Programmes By Domestic Video Website

In December 2008, Youku video website opened the travel channel among chinese video website firstly. It has tried in this vertical content area to break the traditional limited of graphics class travel information. It has provided a more comprehensive travel information service for netizen. In recent years, with the rapid development of china's tourism, people have great demand for tourist information.traditional tourist information channels can't meet the needs of audience. More and more video websites open the travel channel to carry on excavating and exploring in vertical content area.Combing theoretical knowledge with communication, tourism, marketing,and other disciplines, Choosing the video website homemade tourism programs as the research object.Firstly, sore out the current development of video sites homemade tourism program. combined with the video website, homemade programs, and the concept of TV travel programs, video on our website made travel programs conceptualise. Secondly, analysis of the video websites homemade tourism program development process and its program classification. Carding homemade video websites travel program in terms of content creation features, and summarize their communication strategy. Analyze problems and deficiencies exist in the process of its development, and related issues from the start put forward specific comments.By studying the result, Development of short homemade video websites tourism program,in the absorption of the strengths of the TV travel programs and avoid their weaknesses, It formed its own characteristics. In the homemade video websites on the tour program content production, content source model has been stated by the introduction of the television programs and UGC(user mode of production)program transformation program to PGC(professional content production).Its content has on production: audience targeting clear, wide range of topics; focus on market segments in response to audience demand; program diversity, the importance of personalcharacteristics; making body pluralistic, diverse programming package four characteristics. Homemade video websites travel program selection and accurate communication of interactive communication policy on the communication strategy.tourism information dissemination channels than ever before, especially television travel programs have more advantages. Through the research, we found that the development process has the following problems: lack of brand power program,production is relatively rough, single profit model, starting from the issues put forward specific comments. Homemade video sites with a view to the healthy development of tourism programs to provide help and reference.