Spatio-temporal Characteristics Of Network Attention And Tourism Image Enhancement In Hit Tv Drama Locations

As an important form of cultural tourism,Film-induced tourism plays an important role in enhancing the attractiveness,increasing the popularity,and creating economic benefits of scenic spots.With the vigorous development of the TV drama industry these years,Film-induced tourism has gradually become the focus of tourism research.Taking five hit TV plays from 2015 to 2017 as the example,based on the data of network attention and network text,the seasonal concentration index,Theil index,geographic detector,etc.were used to explore the spatiotemporal characteristics and influencing factors of potential tourist demand in the location after the TV drama was broadcast.Using text analysis method to explore the characteristics of the location image and providing suggestions for the improvement of the location image.The main conclusions are as follows:(1)Time dimension.During the broadcast of the TV drama,the network attention of tourist attractions increased significantly year-on-year,and the growth rate of non-well-known scenic spots was greater than that of well-known scenic spots.The search frequency of network attention was concentrated in the early part of the week,and the number of searches on weekdays was significantly higher than that on the weekend.The network of scenic spot is increasing significantly year-on-year during the TV play,and the growth rate of the little-known scenic spots is greater than well-known scenic spots;There is a “blowout” phenomenon in the network attention When the TV play broadcast in the peak season of tourism;The seasonality difference and the network attention of the seasonally strong scenic spots tend to be balanced after the TV play broadcasts.(2)The spatial dimension.The network attention of the provinces with higher economic development level around the tourist attractions is more significant;The geographic concentration index of the scenic spots is unbalanced before TV play,and the geographical concentration of the little-known locations is higher than the well-known locations;The intensity of the network concentration of the scenic spots fluctuates after the TV play,and is relatively stable after one year.On the three zones,after the TV series was broadcast,the overall differences between Puzhehei Scenic Area and Langya Mountain,the differences between regional and intraregional showed a decreasing trend.The overall differences between Detian Waterfall,Changbai Mountain,and Bashang Grassland increased.The regional difference contribution rate is greater than the intraregional difference contribution rate.The differences in the three zones are mainly rooted in the regional differences.In the six major regions,TV drama broadcasts have different spatial impacts on the network attention of each location.The overall difference between Langya Mountain and Puzhehei has decreased,and the overall difference between Detian Waterfall and Bashang Grassland has increased,while Changbai Mountain has not changed.The regional differences between Puzhehei,Changbai Mountain,and Bashang Grassland are mainly due to regional contributions.Detian Waterfall and Langya Mountain are mainly rooted in regional differences.(3)Leisure time,climate comfort,network playback,and ratings are important factors that affect the temporal change of Internet attention.Spatial distance,Internet development level,economic development level,population size,and education level are important factors affecting the spatial change of Internet attention.(4)After analyzing the network text of Puzhehei,it is found that tourists' perception of TV dramas is significant,and high-frequency vocabulary of the text presents a “core-sub core – edge” distribution structure;Tourists have higher satisfaction and positive emotion Accounting for 66.99%;The perception of Puzhehei's tourism experience at the TV drama level mainly reflects the TV drama title,characters,theme songs,TV drama plots,TV drama props,and the expression of tourist feeling in film and television,and it's mainly reflected in tourism transportation,tourism Time,tourist attractions,tourist tickets,travel emotional at the scenic area.Make four recommendations based on the findings:(1)Actively promote the integration of the TV drama and the tourism,and take full advantage of propaganda function of TV series;(2)Grasping the opportunity of broadcasting,segmentate the key marketing market;(3)Improving tourism experience project,Meeting the needs of tourists,;(4)Government guidance and overall consideration to achieve the long-term and healthy development of the tourism industry.