Development Strategy Of �Tourism Log� In TV Travel Show

In recent years, the tourism industry has gradually become China's pillar industry, "Thirteen Five" Plan for Tourism Development has also made clear objectives and requirements. We have now entered the era of mass tourism, strong tourism consumption needs of the people. Direct contribution of tourism to the national GDP was 4.88%, a comprehensive contribution rate of 10.8%, direct investment in tourism over one trillion yuan. It can be said, the tourism industry has entered a peak period of development.The rapid development of tourism, but tourism to match the media development has stagnated, especially as television, newspapers and other traditional media, tourism, influence more and more. Serious homogenization of content, lack of innovative elements, to explore the market is not enough, less interaction with the audience, which restricted the development of traditional tourism media. Internet and new media development the way people receive information more and more, compared to Internet travel product, and TV travel show single manifestation lag is one of the factors restricting the development.Taking Hubei TV "travel log" program for the study of the starting point, depth direction of the current tour, as the program's future development. In a comprehensive analysis of the current situation and the development of competition in the media industry of traditional tourism on the basis of in-depth study of the TV travel show in which a variety of environments, integrated analysis of opportunities and threats. This article is intended to address the following two questions:(1) how to effectively expand the promotion of tourism television programs;(2) in today's highly competitive television travel show how successful operation. In research methods, this paper case analysis and comparative study with theory and practice a combination of television travel program currently facing environmental problem and the impact of a comprehensive study concludes with the overall development of ideas TV travel show...