Development Direction Of Television Tourism Program

With the deepening implementation of reform and opening up in the late 1990 s, together with income raising and transmission of consumption concepts, tourism industry met its flourish period. TV tourism program is the product of tourism industry and TV industry. The TV tourism program has positive meaning to the development of TV industry as well as publicity of tourism information. On one hand, TV tourism program enriches communication contents of TV industry, broadens cultural and service functions of TV, and delivers information to audience through programs. TV tourism program, combining with sound-picture, provides all-round experience for audience both in sense and psychology. On the other hand, tourism industry can hardly develop without information delivery, which demands a comprehensive and multi-layered platform to spread tourism information, thus developing tourism. Therefore, TV tourism program and tourism cannot be separate from each other. What's more, the emergence of travel channel is another brand new starting point of TV tourism program, which also opens high degree of cooperation of media and tourism industry as well as pushes TV tourism program to a new level.In recent years, with the continuous development of TV industry, this industry does not stop creating while introducing excellent programs in foreign countries. However, homogenization is very serious in this industry. Once there are new shows or programs accepted by audience, a pile of similar programs flood in, leading to the waste of resources. Lack of the spirit of innovation, TV practitioners blindly imitate or directly copy others' achievements. As a special TV program, TV tourism program should keep pace with the era development. Nevertheless, as we can see, the current TV tourism program development cannot meet the demand of tourism industry and audience. For the whole TV industry, due to small audience, large budget and long producing period, TV stations input little amount of money, which affect the development of this kind of program. With the development of economy and culture, the audience put forward higher requirements to programs. Instead of simple introduction to scenic spots of traditional TV tourism program, the audience call for deeper connotation. Most of the present TV tourism programs still adopt earlier mode, which cannot meet the demand of audience with low attention.Possessing the special spreading resource tourism is the advantages of TV tourism program. The key point of its development is to give full play of TV, enrich program production, optimize tourism resource and strengthen social influence. Based on these, this paper combines the current situation and existing problem of TV tourism program and analyses future development of TV tourism program. The author believesthatcurrenttvtourismprogramisinitsbottleneck,whoseproblemsneedthefollowingfivestepstobesolved.firstly,programproductionspecialization.duetolackofprogramresource,specialtourismprogramsarenotavailabletoeachtvstation.therefore,thetourismprogramspecializationisratherimportant.thisrequiresdeeperprogramproduction,includingchannelspecializationandcontentspecialization.secondly,audiencelevels.differentfromotherprograms,tourismprogramhasspecialaudiencelevel.audienceindifferentages,incomesandinterestsdonotsharethesamerequirements.sotheproducersshouldhavebetterunderstandingofaudiencelevel,andmeetthedemandofalllevelsofaudienceasmuchaspossible.thirdly,contentgeneralization.despitetravelchannel,theonlysatellitetourismchannel,mostofthetourismprogramsdealwithlocalculture,whichleadtosinglecontentsandaestheticfatigueofaudience.asaresult,resourceintegrationshouldbecompleted,includingenrichingprogrammaterials,broadeningareaexchange,establishingperfectcooperativemechanismandreachingoveralldevelopmentfinally.fourthly,innovation.thedevelopmentoftvindustrycannotdevelopwithoutinnovation,whichisratherimportanttotvtourismprogram.tourismchangesquickly,whichdemandsmediaindustry,especiallytvindustrytokeepupwithitspace.becauseofproductionperiodandtransmissionmode,theupdateoftvindustryisslowerthannetwork,newspapersandperiodicals.sotheproducersshouldhavesharpobservationandinsightofdevelopmentdirectiontocreatebettertvtourismprograms.fifthly,brandandpacking.brandisequaltowealth,whichistheguaranteeofaudiencerating.alloverthecountry,therewerefewtourismprogramswhicharepopularamongaudience,letalonetheirbrands.thebrandshapingisnotashortdurationoftime;instead,itreliesonagradualevolutionprocess.fromprogramproductiontoissueandpromotion,alotofdetailsshouldbeconsidered,andpackingisanoticeableoneamongthem.packingistheconcreteimplementationandtheonlywayofbrandshaping.throughtheexplorationofcurrentsituationanddevelopmenttrendoftvtourismprogram,theauthorcarriesoutdevelopmentsolutionandguideson-siteshooting.ingraduationworkfollowme,theauthorexhibitsstudyresultsasmuchaspossibleandchecksitsefficiency.inaccordancewithactualshootingandfinaleffects,theauthorconcludesfeasiblecountermeasures.