A Study On The Mode Of Public Interest Communication In Urban Newspaper

In this paper,"Dahe," Metropolis Daily as cases of "Dahe," the 22th anniversary of founding a large public,"read poetry by the river to see the" How to Make public dissemination as a starting point by analyzing the business,government and the media to play their dissemination in the public interest the role and the role to explore for Dahe Daily public dissemination of their own development what kind of positive significance.The third chapter is the key chapters of this article.In this chapter,the author analyzes the public interest communication mode of the large-scale charity action of the 22nd anniversary of the publication of the "Dahebao" mainly from the aspects of dissemination of subjects,dissemination of content,and distribution channels.Among them,in the analysis of communication subjects,the author follows the four-dimensional framework theory proposed by the scholar Wang Yanlong for propagating public welfare.This framework attempts to use the dissemination subject as an incision to construct a functional interpretation framework for public service propaganda that meets reality from four dimensions.All commonweal activities find a common model.This article mainly adopts case study method,literature research method,observation method and in-depth interview method.The author obtained a lot of first-hand materials through observation method and in-depth interview method.It is of great significance that the relationship between the enterprises,the media,and the government in the process of the dissemination of public welfare is reflected in the Book of Songs.