A Research On Xi’an Public Image In News Report Of Sanqin Metropolis Daily

XI ’an is the biggest city in north-west China and also one of the four great ancientcapitals of the world, it is representative and influential. On June10,2009, the nationaldevelopment and reform commission formally issued the Guanzhong–Tianshuieconomic Zone Development Plan, which explicitly pointed out that Xi’an will becompleted as a big international metropolis in our country after Beijing and Shanghai. Aninternational metropolis should not only have a super hard power, such as politics,economy, science and technology power, but also a soft power which established overintangible elements, such as culture in the city residents quality,image transmission andso on.As the builders of the city, urban citizens have subjective initiative, on a point,theimage of the city residents have instead of the image of the city, and the transmission ofthe city residents instead of a city image. Sanqin Metropolis Daily related to citizen lifeand having a strong dissemination function of metropolitan newspapers, is how to shapethe image of the citizens of xi ’an? Does it have a positive or negative meaning when toconstruct xi ’an public image? What problem should note in expressing public image?With these problems, based on the news published on the papers in the year of2012and2013to analyze how Sanqin Metropolis Daily to express the image of Xi’an citizens andon the basis of empirical research to raise recommendation to improve the imagecommunication.This article is divided into five parts, the first part mainly expounds the research ofbackground, the purpose and significance of the research, theoretical basis of the research,the research status and research methods at home and abroad. The second part illustratesthe development of Sanqin Metropolis Daily with the relevant literature and experienceworking at Sanqin. Third part adopts content analysis method to analyze xi ’an publicimage in Sanqin Metropolis Daily, looking for problems and exploring the reasons forthese problems. The fourth part adopts text analysis to analyze xi ’an public image inSanqin Metropolis Daily. The fifth part mainly aimed at newspaper in improving theexpression of image transmission, hoping that this research can improve the image of the xi ’an citizens spread render a bit.