The Research On The Problems And Strategies Of Mico-Public Of Dahe News Website In Financial Channel

In August,2012,Tencent Co.developed a micro-public platform on the basis of We Chat,this platform is one of the new functional modules of We Chat.Organizations and individuals can not only push text,pictures and voices to the public,but also communicate and interact with the audience through the micro-public platform.As a new social media,it shows a rising trend with the increasing number of We Chat users.Up to now,the number of We Chat public has reached 10 million with a great social influence.Whether it is for the micro-public communication of the main public or for the We Chat public users,the degree of development and quality has been the topics to everyone and have never stopped by the academic circles.Based on the 5W model,this paper analyzes the five factors in the process of the micro-public transmission of the Dahe news website.After analyzed the contents of the Dahe news website in Financial Channel of through the content analysis and the interview method,it is found that the micro-public of the Dahe news website in Financial Channel has experienced three stages and there exists many problems as well as new characteristics,such as the lack of specialized operation team in the main body of the communication,the poor interaction;the unprofessional content,the homogeneity,the single form;the inactive users,the lack of potential audience excavation and so on.For the user-oriented new media in Internet age,if you want to win,all you have to do is profession and quality.In the future,one trends of micro-public is paying more attention to the output of professional content with high quality."content is king" is still the first criterion in the new media communication.With the continuous development and expansion of economy in He Nan,the demand of people for economic information increases,so local financial news play an important role in the media and people's social production and life.There is significance influence to improve the spread of He Nan financial news.As a platform to obtain financial information for people and to pay attention to their own and social development,it is not only necessary to fully follow the characteristics of financial news itself and pay attention to the professionalism as well as overall situation offinancial news,but also follow the audience reading habits to produce quality original content in the new media period.Therefore,the Dahe news website in Financial Channel needs a professionally-operated team to ensure the professionalism of the premise,using new media technology to change a single picture for the multimedia content of the visualization,spreading out the financial news widely through a clear global perspective,in order not only to give people a clear decision-making reference,but also to expand the influence and win when compete furiously with a large number of micro-public.