The Research On The Application Of TFE WeChat Public Headlines Pictures In The Southern Metropolis Daily

Mobile Internet era,WeChat rapid development.People in the fast-food fragmented reading state,there is a new demand for the visual image,the traditional media to occupy a space for one person in the mobile Internet era,WeChat media will play its public appeal to the audience,the important position to regain the news pictures.For the first time to the public,WeChat and news pictures by combining with literature analysis and content analysis of research methods,to WeChat public issuance,the influential "Southern Metropolis Daily" as a case study,from January 1,2016 to June 30,2016 to push the 408 headlines and 3097 news photos as research samples.Analysis of "Southern Metropolis Daily" WeChat public headlines news picture application,and concludes the influence of the traditional media,the general public of WeChat,to provide a reference for the future of traditional media how to use WeChat to improve public media influence.This paper is divided into 5 chapters.The first chapter is the introduction,which mainly explains the background of the success of the Southern Metropolis Daily WeChat public in the increasingly fierce media competition.The second chapter mainly expounds the advantages of news pictures and the significance of the development of WeChat public number of Nanfang metropolis daily.The third chapter is the focus of the study of "Southern Metropolis Daily" WeChat public news pictures from the form and content by statistical data sources,types and genres and relates to the field,and analyzes the push strategy"Southern Metropolis Daily" WeChat public headlines pictures according to the propagation characteristics of WeChat public number.The third chapter through the data analysis of the fourth chapter and the fifth chapter,summed up the "Southern Metropolis Daily" WeChat public attention to the social responsibility of media,pay attention to keep mother newspaper visual communication tradition,and reading according to the characteristics of the mobile Internet era of mobile phone users in the use of various types of news pictures,form their own unique style of news pictures.Demonstrated success with "Southern Metropolis Daily"WeChat public number made headlines and pictures have a great relationship."Southern Metropolis Daily" WeChat public headlines pictures in the process of using some for the user to read and increased attention,which leads to the problem of the entertainment tendency and pictures from unknown sources,according to these problems,the author puts forward to the reasonable distribution of soft and hard news than cases,pay attention to strengthen the news photo editing,photo copyright consciousness,hope to have reference for the future development of WeChat media public number...