Comparative Study Of TV Variety Show And Network Variety Show

From the start of mimicking the TV variety,the network variety starts with small initial input and rough production.In recent years,with the rapid growth of Internet video users and the opportunity for the development of the Internet,the competition of TV variety shows and the diversion of the audience are formed.The network variety show shows a better performance than the TV variety in the process of development.Strong diversity and innovation are worth watching and learning from TV variety.In this paper,TV variety shows and network variety show as the research object,from the perspective of comparative research,using content analysis,literature research,case analysis and other research methods to compare the two systems from the macro level,and then select the typical program cases from the micro level analysis of the similarities and differences,and finally,On this basis,it provides suggestions for the development of variety shows.At present,the TV variety show is facing the decline of the ratings and the test of media convergence.Comparing the network and TV variety shows the advantages and the success factors of the network variety show can provide useful inspiration for solving the problems of innovation and the integration and development of TV variety shows.Through comparison,the network variety show can also draw the development experience and advantages of the TV variety show,more clear its own characteristics and strengths,and promote the healthy development of the network variety shows.Through comparative analysis of the system,we can clearly understand the advantages and disadvantages of both,in order to promote the development of China's variety shows.The article is divided into five parts.The first part is the introduction.The main contents are the research background,research significance,research methods,research contents,literature review and the innovation of this article.The main contents of the second part:one is to explain and clarify the concept of network variety and TV variety,the two is to reveal the reasons for the rise of the network variety show,and the three is to comb the development course of the network variety and TV variety.The third part is the main content of the article,systematically comparing the differences of network variety and TV variety in content making,policy supervision,program audience,program content,communication mode,profit mode,and existing problems.The fourth part selects typical programs,using the case analysis method from five aspects of the host style of the variety show,the program guest,the dance beauty design,the program link setting,the program marketing mode,and compares the similarities and differences in the practice of the "big brand to the trump card" and the TV variety "happy base".There is a clearer understanding of the two.In the fifth part,on the basis of the previous research,this article provides suggestions for the development of variety shows:first,innovation and cultural connotation are the core of the development of variety shows.Secondly,branding and IP are the indispensable development ideas for variety shows.Through these two aspects,we can promote the overall development of China's variety show industry.Third,TV variety shows should have Internet thinking.Fourth,standardization is the guarantee for the healthy development of network variety shows.Fifth,TV variety and network arts should go to cooperation and integration.Finally,it is the summary of this article.