Research On The Transformation Strategy Of Professional TV Variety Shows In The Internet Era

From the beginning of the 21 st century,China's TV variety shows give up the pursuit of the big and broad production concept,began to turn to in-depth content vertical program positioning development direction.This transformation period and the advent of the era of "artificial intelligence" and "5G" make vertical professional competition TV variety shows have distinct features and styles of The Times,and put forward new requirements for the professional ability of talents in the industry and the ability of new technology application.The success of host competition held by China media group in 2019 marks that professional competition variety shows with the purpose of talent selection have entered a new era of history.This paper analyzes the features of its programs to lead to reference thinking on all professional competition TV variety shows including and not limited to host selection.The author believes that the host contest is a model TV variety show of professional competition presented after combining with the characteristics of The Times,which not only reflects the selection criteria of professional compound talents in the new era,but also innovatively integrates the new artificial intelligence technology into the program.At the same time,the program also conveys the mainstream values of the society.Created a professional competition TV variety show transformation template.Therefore,it is timely and necessary to analyze this program as an example.This paper will start from the four aspects of the program setting,the characteristics of the contestants,the form of the audience and the way of judging,and use the research method of combining text analysis and questionnaire analysis to analyze the program from multiple angles in detail,in an attempt to make a comprehensive analysis of the transformation effect of the competition.The purpose is to explore the way to its success,how to continue to surprise the audience,provide a reference for other similar programs,and explore the future road of professional competition TV variety shows,which will be of great value for its transformation and development and breakthrough of difficulties.