"Enshi On Cloud":The Path Of Convergence Development Of TV Media In Ethnic Areas

Driven by the Internet and mobile communication technology,traditional TV media has been hit hard by new media such as the Internet,resulting in loss of audience and revenue.In the face of the new media ecology,convergence development has become the way of the transformation of traditional TV media,and media convergence has gone from real exploration to national strategy.Due to the restrictions of geographical,economic and cultural factors,the TV media in the ethnic minority areas have the characteristics of single integration and no obvious communication effect in the process of integration and transformation."Enshi on cloud" is based on the mobile side of platform EnShi TV media,local TV media is constructed "one-stop" fusion "integration" of the development of new pattern,provides the reference for national regional TV media integration development.Based on the exploration of TV media integration transformation present situation as a starting point,from the media fusion,the concept of evolution and development trend of the change of TV media listening mode and local television media to comb the fusion of transformation patterns to explore three aspects of the television media integration development in national regions,it is concluded that platform become our country media integration transformation and the development trend of TV media in national regions existing way in the process of transformation of the single and the effect is not explicit integration development trend of two conclusions.Choose "EnShi on cloud" as a case,its background,structure,positioning,and generalizes the basic situation and the propagation characteristics of this paper,and through the way of questionnaire and interview to understand and analyze the communication effect,it is concluded that "EnShi on cloud" fusion transition facing operators lack of Internet in the process of thinking,content,lack of core competitiveness and the reality of the poor user experience,put forward the thought reconstruction,multi-cultural,scene reconstruction transformation of three fusion,in order to provide national regional TV media integration transformation can draw lessons from the development of a train of thought.