Research On The Convergence Of Radio And Television Media And Cloud Services

With the continuous development of new media technology,the influence of traditional media is gradually declining,and the huge impact brought by new media has caused traditional media to a predicament.In order to survive and develop,traditional media have begun to choose to transform,integrate new media,and embrace new technologies.This article analyzes the convergence of radio and television media and cloud services based on theories of radio and television media and media convergence.It starts from three aspects of the way of radio and television media and cloud service integration,products and innovation strategies to solve how to integrate,what to integrate and how to integrate better three big questions.Specifically,the research on the above topics is as follows:The first is the analysis of the integration of radio and television media and cloud services.The specific way to integrate radio and television media with cloud services is to build a radio and television media cloud platform.From the perspective of mode selection,there are three types of cloud modes for radio and television media cloud platforms: private cloud,public cloud,and radio and television exclusive cloud.The cost of private cloud is high but safe.The public cloud is also built in cooperation with commercial Internet companies.The exclusive cloud is a cloud platform solution customized for radio and television media.From the perspective of the service model,the service mode of the radio and television media cloud platform is based on the infrastructure service layer,The media facility service layer and the platform facility service layer are three layers to implement the architecture,and various functions are deployed on the cloud for the media to call according to demand.The second is the analysis of integrated products of broadcast media and cloud services.The integrated products of broadcasting media and cloud services can be divided into traditional terminal products and mobile terminal products if they are classified according to terminals.Traditional terminal products are represented by interactive Internet TV and Internet TV.Mobile terminal products are divided into mobile platform products and mobile The client products and mobile platform products are represented by the "two micro-shakes" that the radio and television media are stationed in.The mobile client products are developed by the radio and television media themselves,and their positioning and development routes are different.Finally,the research on the innovation countermeasures of broadcasting media and cloud services.From the perspective of the integration of radio and television media and cloud services,first,there is a phenomenon of “repeated rounds” in the integration of radio and television media and cloud services.More intensive construction of the radio and television media cloud platform is needed;Strengthen the security of the broadcast media cloud platform.From the perspective of the integration of radio and television media and cloud services,traditional terminal products and mobile client products each have their shortcomings and shortcomings,and they need to be more targeted to improve and innovate.This article studies the integration of radio and television media and cloud services from the macro and micro levels.From the macro level,the author conducts a general investigation on the ways and products of multiple radio and television media and cloud services integration.A typical radio and television media cloud platform and cloud service products represented by the Hubei Radio and Television “Yangtze River Cloud” were analyzed in detail.Looking at the ridges and peaks horizontally,through different angles to carry out macro or micro research,in order to enrich the content of this article as much as possible,to provide more relevant research for the academic community,and to provide practical suggestions for the practice of the industry.