Research On Regional Communication Power In Ethnic Areas Under The Background Of New Media

Regional communication power refers to regional characteristic communication and its influence.It is not only an organic part of regional economic and social development,but also provides important support for regional development such as public opinion.Regional communication power is an important soft power of regional development.With the rapid development of new media,the regional communication power of Qianxinan Bouyei and Miao Autonomous Prefecture(hereinafter referred to as "Qianxinan Prefecture")has ushered in a new historical opportunity.How to seize the historical opportunity of regional communication power in Qianxinan Prefecture,improve the quality and accelerate the transformation of the weak position of regional communication,so as to better promote the development of regional economy and society,this is undoubtedly a realistic subject of great significance.This study puts qianxinan regions propagation force under the background of new media,the mass media in qianxinan development present situation and the fusion of traditional media and new media development as the breakthrough point,by means of communication,journalism and other related theory,combined with the regional actual situation,analysis the current qianxinan regional transmission force of the current situation,problems and its reasons,and put forward the development strategy of ascension.The main content of this study is divided into five parts.The first chapter is the introduction,which mainly introduces the research background,research significance,research status at home and abroad,research content framework and research methods.The second part of this paper related to the meaning of new media,new media external communication advantages,disadvantages,communication power and communication power measurement standard and the relationship between new media and regional communication power and other related theories are explained.The third part for the qianxinan regional present situation of the mass media propagation force analysis,understand qianxinan media ecology,the current situation of the development of traditional media and new media platform construction situation,under the background of media convergence regional brand building status quo of mass media,and qianxinan new media platform to analyze regional present situation of information dissemination,etc.The fourth part,through the analysis of the current situation of regional communication power,deconstructs and explains the restrictive factors of developing regional communication power.The fifth part analyzes the current situation of regional communication power under the background of new media in Qianxinan Prefecture,and puts forward corresponding countermeasures and suggestions for the development of regional communication power from the perspective of the current situation of media convergence and the factors restricting the development of regional communication power,combined with the advantages of new media development laws and relevant knowledge such as regional communication theory.This study aims at qianxinan build and promote cultural characteristic,resource advantage,regional transmission power to provide path thinking,development strategy,thus for qianxinan and the spread of western underdeveloped region area sustainable development quality improvement to provide guidance and reference,in order to achieve qianxinan and the purpose of the western region's economic and social development.