Research On The Integrated Development Model Of Digital Publishing Enterprises Under The Background Of Industrial Convergence

This article takes the industrial integration as the research background,takes the digital publishing company represented by palm reading technology as the research object,and uses the literature research method and the case analysis method to explore the pattern of the integration development of digital publishing companies in China.Strive to promote the integration of the publishing industry through the innovative development model of digital publishing companies,ultimately achieving the successful transition of the publishing industry and the upgrading of the industrial value chain,and providing theoretical references and practical guidance for companies to use the industrial integration environment to achieve convergent growth.The paper first defines the concept of the integration development model of industrial integration and digital publishing companies,the relationship between industrial integration and the development of enterprise integration,and lays the theoretical foundation of this paper.Secondly,it introduces the influence of industrial integration on the development mode of digital publishing companies,and the current situation and problems of the development mode of digital publishing companies in China.Once again,we explored the model for the development of the digital publishing leader Palm Power Technology Co.,Ltd.and the successful experience that can be used for reference.Finally,through theoretical analysis,current situation investigation and case studies,the nature and general laws of the integration development of digital publishing companies are drawn,and creative suggestions are proposed for the integration development model of digital publishing companies in China under the background of industrial integration:to create a good integration Develop and support the environment,define the strategic leaders,goals and directions,identify the key points for the implementation of integrated development,and recreate the complex industrial value chain.The first chapter introduces the research background and significance of the topic,the main research contents and methods.On the basis of literature review,the author analyzes the research status and inadequacies of the integration development of industry integration and digital publishing companies at home and abroad,determines the research themes and perspectives of this article,and briefly expounds the research ideas and innovations.The second chapter first introduces the concept and mechanism of industrial integration,the related concepts of the integration and development of digital publishing companies,summarizes the relationship between industrial integration and the development of enterprise integration,and focuses on the analysis of the impact of industrial integration on the integration and development of digital publishing companies.This paper puts forward the impetus of industrial convergence for the integration of digital publishing companies,changes the direction of the integration of digital publishing companies,reengineers the process of integration and development of digital publishing companies,and reconstructs the value chain of digital publishing companies.The third chapter discusses the current situation and problems of the integration development model of digital publishing companies in China.It points out that the current development of digital publishing companies in China mainly includes the establishment of digital publishing alliances,the establishment of digital publishing bases,and joint operations in the form of capital integration,and points out that the existence of institutional guarantee and integration development in the above models is weak and lacks strategic leadership.There is no clear integration of development goals,directions and priorities,and insufficient integration of the periphery of the publishing industry chain.Chapter IV studies the integration development mode of digital publishing leading companies' palm reading technology.The leading and demonstrative effects of its integration development are introduced,as well as integration development models such as content integration,service integration,market integration,and capital integration,as well as lessons learned.Chapter 5,based on the previous theoretical analysis and case studies,explores the integration development model that digital publishing companies should establish under the background of industrial convergence.It also proposed to create a good integrated development environment in terms of institutional breakthroughs,technological innovations,and talent guarantees.It is jointly led by technology developers and platform operators to meet user needs as the ultimate goal,and to promote the upgrading of cultural industries as the development direction.Contents,channels,operations,and management are the key points for implementation,and the integrated development model for the reorganization of the value chain of complex industrial industries within and outside of the publishing industry is being strengthened.