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Study On The Development Of Luoyang Daily Press Group About Publishing Convergence

Posted on:2020-07-24Degree:MasterType:Thesis
Country:ChinaCandidate:K XuFull Text:PDF
GTID:2428330575992683Subject:Publications
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With the rapid development of Internet,a lot of new media applications such as Weibo,WeChat and mobile client are becoming widespread.New media,while changing the way of public access to information and influence people's daily life,also have a huge impact on changing work process of traditional publishing industry.In particular,the groups of newspapers are more affected than books and periodicals.Some problems are becoming more serious,for example,the number of readers is declining,the profit model is single,and the editorial team is aging.In order to change the competitive disadvantage,newspaper groups in China have began to take measures to be media integration and carry out all-media exploration.In 2014,Media Convergence appeared on the agenda of the CPC central committee for the first time,and received great attention in the economic and political fields.On March 31,2015,"Opinion on Promoting the Development of Traditional Publishing and Emerging Publishing" not only improved the theory and practice of media convergence,but promoted the development of publishing organizations,and help improve the influence of prefecture-level party newspapers and ensure the development and growth of mainstream public opinion in the right direction.Luoyang Daily Press Group is a city-level party newspaper group.In recent years,it has actively answered our country's call,carrying out practical exploration on the road of media convergence,and has made some achievements.Luoyang Daily Press Group has built official website,client,micro matrix and other new media platforms,improved the form of content production,publishing and distribution mode,created brand columns,and cultivate a group of excellent editorial talents,injecting new impetus to the development of the group.Limited by regional,economic,concept,system and other factors,the development of Luoyang Daily Press Group about media convergence doesn't rose all the way.At present,problems like single profit model,unstable content quality and continuous shortage of all media talents have appeared in the transformation process of the group.In view of the above problems,it is suggested that Luoyang Daily Press Group make improvements from multiple aspects.From the perspective of operation,the group can enrich profit channels through in-depth advertising integration,boutique content marketing,consulting services and other ways.From the content level,the group should adhere to the production of high-quality content,optimize the reporting form,understand the needs of the readers,and pay attention to network security and copyright issues.In terms of talents,the group can try to introduce part-time talents,strengthen training for full-time employees,and provide them with opportunities for growth as far as possible,so as to improve the enthusiasm of employees and accelerate the process of integrated development of the group.
Keywords/Search Tags:Publishing convergence, Media convergence, Local party newspaper, Press group
PDF Full Text Request
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