| In recent years,variety arts programs in our country have developed vigorously,and cultural variety shows have made great achievements.However,in the process of development of cultural variety shows,some problems such as serious homogeneity and overflow of entertainment inevitably appear,which to some extent hinder the inheritance and development of Chinese traditional culture.Since 2017,The reading programs represented by "the Reader" and "see characters such as face" have become a strong cultural force by virtue of their strong communication advantages.However,under the impact of the marketization,variety entertainment still occupies the main position of the television screen.The cultural transmission function of mass media is gradually declining.Traditional culture and elite culture are greatly impacted or even destroyed.The living condition of reading programs needs to be further improved and its social function and cultural responsibility should be better brought into play.It is precisely based on this point that the text classics illuminate the humanistic feelings,recite and spread the traditional culture.Based on this,the literature research method,the interdisciplinary research method,the case analysis method,and other research methods are adopted.By observing and analyzing the development of reading programs in our country,it is found that reading programs,as an important carrier of spreading traditional culture,should attract the attention of the broad audience.In view of this,the development path of the current reading programs can be considered from the following aspects: firstly,the development process of the reading programs is combed out,and the development trend and function changes of the reading programs are studied from the background;The second is to investigate the living environment of reading programs from many angles,with a view to exploring the inheritance of traditional culture from different angles;furthermore,taking specific programs as research samples,To explore the innovation of reading programs in the inheritanceof traditional culture;finally,comprehensive analysis of the existing problems of reading programs,from the selection of fresh content,Strengthen the attention rate of audience and sum up the future development strategy of reading programs in China,as well as the inspiration of reading programs for cultural inheritance,hoping to contribute to the transmission of traditional culture of reading programs in our country. |