Research On The Communication Of Traditional Culture Of TV Program From The Perspective Of Media Integration

The TV programs Confucius University Hall and Tianshan Lecture Hall are not only influenced by cultural globalization,but also by domestic policies,technologies and cultures.Therefore,their program objects,program contents and program forms have certain universality,novelty and diversity characteristics.This has laid a foundation for the two to use media convergence to spread traditional culture,which is mainly reflected in the content and form of fusion communication.Under the impetus of the wave of media convergence,TV program Confucius University Hall and Tianshan lecture hall is not only on delivering content according to the program audience points of interest,based on the local culture,blend in contemporary culture,in a variety of media platforms to share content,by carrying forward and spreading the Chinese traditional culture,and use modern technology in the form of transmission,multimedia platform,present a variety of communication forms as old media and old media,media and new media to cooperate with each other.In the aspect of media convergence and communication,although they have merits,they have not fully exploited the communication advantages of various media,such as the lack of novelty in content,the dull and boring language,the strong meaning of preaching,the lack of vitality of the programs,and the minimal interaction between audiences and programs.TV program that requires innovation,the concept of cultural transmission,based on the traditional communication,should respect the objective law of the existence of traditional culture,and to dig deeper into the contemporary value of traditional culture,into the modern sign,make accommodation between traditional culture and socialist core values,make it more dynamic and modern in the process of communication,so that traditional media can spread traditional culture more creatively under the background of media integration.From the comparison between the TV program Confucius University Hall and Tianshan Lecture Hall,it can be seen that the communication of traditional culture in Tianshan Lecture Hall is orderly,with few local cultural elements and a low degree of media integration.The communication advantages of the program are not fully explored,which makes the communication scope of the program relatively narrow.Frontier region economic development level is relatively backward,the concept of cultural development is relatively lagging behind.thus,the frontier provinces and autonomous regions of television culture columns to adjust development strategy,is guided by the core socialist values,they should give full play to their regional advantages according to local cultural characteristics,create unique cultural products,draw on the successful experience of local cultural columns in various provinces,integration of new technology,multicultural,foreign spread Chinese culture,promote the further development in the media convergence.In general,on the way of integration,traditional media should not only pay attention to the integration of new media technology and the innovation of cultural communication mode,but also pay attention to the integration of culture,enrich the connotation of cultural content itself,and realize the unification of communication content and communication form.