Inheritance And Variation - Research On The Survival State Of Traditional Culture TV Columns Under The Background Of Large Data

With the advent of the era of big data, TV media industry began a new round of evolution. The traditional culture class television program of some emerging and original qualitative successfully attract the attention of the audience. But there are some columns can not stand the impact of the large data, facing the crisis of revision or canceled. Only fully understand the current status of the development of traditional culture kind of TV program, to understand the problems and the necessity of innovation, to put forward effective strategy of development and innovation.Breakthrough the development bottleneck of traditional culture class television program, promote large data under the background of traditional culture class television program development for a long time.This study is set in big data, standing under the macroscopic field of vision of society, around the concept, characteristics and realistic performance of traditional culture kind of TV program, are described in detailed and objective analysis, and put forward my own understanding. On the base of the big data, combined with the early TV program of traditional culture and the emerging in recent years the traditional culture of original class television program to explore the large data of TV program class of the impact of traditional culture, and to delve into big data era under the background of traditional culture the survival state of the kind of TV program. The last, based on the dimension of social and historical, concerned the problems of TV program of the traditional culture in the era of big data in the development, and make a more objective judgment for the future development prospect and development strategy, to see that the current of traditional culture class television program has a good development trend and a lot of room to grow.