| Warm column from China Youth Daily · Warm News Weeklly is the first original warm news of special column created by all-media in our country.It has a clear position,which is to carry forward the main trend,to reflect the warmth of the times and society as well as the people's heart,and to fully play the role of guidance of the public opinion of the mainstream media.The column has been fully integrated from its establishment,the way of production to manufacture.It is a beneficial experiment for the youth newspaper to resolve the problem of media integration under the impact of new media.It has unique thinking and attempt,regardless of the content of the column,the construction way of warm or the characteristics of the discourse.In this paper,since the foundation of Warm News Weekly,a total of 82 column texts specified about warm are taken to make deep feature analysis from January 15,2016 to January 19,2018.After reading them deeply,Van Dijk'Discourse Analysis Theory is applied to analyze the discourse from two aspects:discourse structure and discourse context.It is aimed at studying how the column establishes Warm from the perspective of text and context,and reveals the value choice of text to the warm construction path and content.On this basis,through attempts,it sums up and summarizes the characteristics of warm and the model of discourse,and gives a evaluation criteria of warm news.The first chapter is to introduce the development of warm column,including cooperation mechanisms with the connected relationship of the internal column and new attempts to carry out all-media presentation,etc.Then,the third and the fourth chapter are to conduct the analysis on the deep column specified from "warm" from two different perspectives of discourse text and context..After the analysis of the theme structure,macro structure,micro structure,reporting style and speech rhetoric,it can be seen that all of settings are for the construction of the "warm" such as from the text topic type setting,narrative structure arrangement,the use of active vocabulary,news background insertion,the use of direct quotations,choice from commendatory adjective and the association of beautiful things evokes by figurative rhetoric,etc.In addition,the warm attaches importance to the embodiment of the authenticity of the text.There are many effective strategies to improve the effectiveness and authenticity of the persuasion of the text,which includes the use of direct quotations,quotations to authoritative sources and the use of eyewitness descriptions as well as accurate numbers of journalists on the scene.After the analysis of the text and context,the fifth chapter finally summaries and sums up conclusion that the "warm" discourse assumes the characteristics of accuracy,profundity,times,objectivity,and line drawing as well as integration,etc.The discourse mode centering the story mode focuses on displaying individual destiny and the pursuit of the function of the news story "fate and love".In the ending of this part,the author summarizes the analysis process of the chapters above and gives the evaluation criteria for the warm news.As a new form of news,the domestic research on warm news is almost concentrated in the last two years but little achievement.After the analysis on the content of "warm" column,from different perspectives "warming"construction path,discourse characteristics and discourse mode of "China Youth Daily · Warm News Weekly",the study establishes an evaluation criterion of warm news,and provides reference for other media's warm news practice in China. |
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