A Study On Narrative Characteristics Of "Heart-warming" Feature Of China Youth Daily

The launch of Phoenix New Media's "warm News" program in 2015 was a great success,causing a big sensation in the industry,and immediately caused all kinds of media at the central and local levels to follow up.A variety of "warm news" practice patterns have sprung up.This new news style focuses on warm and moving stories in ordinary life,infiltrates people's hearts in natural simplicity,dispels hostility,and promotes the development of social atmosphere in a more harmonious and beautiful direction.Therefore,it also fits the current context of "telling Chinese stories well".Therefore,it is of practical significance to explore and sum up the methods,techniques and effects of this news style to tell stories in China.On the other hand,looking at the existing research results in China,while explaining and evaluating the related phenomena in the practice of "warm news",scholars criticize the problems existing in their reports,especially in narrative writing,and put forward suggestions for improvement.However,due to the lack of reference of successful examples and the limitation of research methods and purposes,these suggestions are relatively general and not targeted,and have little effect on solving the practical narrative writing problems.This paper is based on summing up the technical characteristics of "warm news" how to tell stories and solving the problems existing in the actual narrative writing of "warm news ".Because the most essential nature of "warm news" is to give people a warm and encouraging positive emotional experience,and this nature is expressed through the narrative of the text,Therefore,the use of narrative theory to analyze its text construction skills,characteristics and effects tangent to the nature of this news style ideographic.For these reasons,I selected 36 features of warm-hearted column of WARM NEWS WEEKLY —— China Youth Daily for the whole year of 2019 as an analysis sample,by using text analysis,literature analysis and case analysis,I want to analyze and summarize its narrative characteristics and techniques of its construction from five aspects: narrator,narrative perspective,narrative time,narrative structure and narrative language,and probes into the different effects of these technical characteristics on the ideographic meaning of the text.It is hoped that the research of this paper will provide useful reference and inspiration for the industry to tell such stories as "warm news" in the future,to improve the actual writing level of "warm news ",and to continuously expand the appeal,influence and persuasion of " warm news" in the future.