| According to using news-schemata and news theme, the China Youth Daily gives its definition of the happy society and the happy man. Furthermore, it also try to interpret the reason of unhappy phenomenon in the society. Under the traditional culture background,the media hidden its bias within the happy reports during the process of news production,thus it constructs a special concept of happiness of china. The concept is dominated by the official discourse, which comprehends the traditional culture and morality. It calls people for pursuing the spiritual happiness. The main research methods of this paper are literature study and textual analysis. With discourse theory, social construction theory,frame theory and mythological theory,the paper interprets the process of news production of China Youth Daily. The paper performs as a representative of both government and the public. |
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