A Study Of The Core Competitivess Of Traeeic Broadcasting

Guangxi radio station 1003,as the broadcast of the underdeveloped areas in the west,is under the intense media competition environment,on the one hand,is squeezed and driven by the central and provincial radio forces,on the other hand it bears the mission of its own transformation under the new media environment.On the premise of maintaining the original audience,Guangxi radio station 1003 can find its own competitive advantage in the environment of competing with its competitors and find its own main direction,and become an important problem to be solved urgently.This article takes "Guangxi traffic radio 1003" as the research object,starting from the core competitiveness theory,through the systematic understanding and analysis of the current situation of the development of the traffic radio,analyzes the core competitiveness of the 1003 radio stations in the traffic radio station,and discusses how to build the personalization of the traffic radio station in the back view of the media fusion.A profound proposition of the core competitiveness.This paper puts forward the ways and measures to build the core competitiveness of the 1003 radio stations in Guangxi transportation radio:the "upgrade" thinking of the audience to enhance the public credibility of the broadcast;to build a four degree of strengthening communication power;to shape the media brand to show its influence and so on.We hope to provide some suggestions for the further promotion of Guangxi traffic radio station 1003,and also hope to provide some theoretical and practical reference for the development of the domestic traffic radio stations,especially the similar traffic radio stations in the West.