The Competitiveness Evaluation System Of Regional Cultural Media Industry

It is now a worldwide tendency to develop the culture and media industry, and in many developed countries culture and media industry is becoming the pillar industry of the national economy. The academic circles have accumulated some achievements in regional industrial competitiveness but rarely in regional cultural and media industry which manifests more obvious characteristic. The research status today can not shoulder the responsibility in terms of theoretical guidance and intellectual support for officials'decision-making, so the subjects of this study have some practical and academic significance in this tremendous development of global culture and media industry.The study focuses on the competitiveness of regional and cultural media industry in aspects as follows: theoretical evaluation basis and system, index system, index weight and the working principle of the system. The achievements gained in the study mainly fall into three parts: firstly, the theoretical system of the evaluation on the competitiveness of regional and cultural media industry has been assumed, and relevant concepts such as cultural media industry, industrial competitiveness and regional industry competitiveness have been defined, based on which design principles and models of the evaluation index system have been established; secondly, the evaluation index system of competitiveness of regional culture and media industry has been established and it manifests itself in assessment indexes of the environment of industrial development , of industrial infrastructure and of industrial creativity——three first-grade indexes and eleven second-grade indexes and 25 third-grade indexes.; thirdly, Analytic Hierarchy Process and Factor Analysis have been applied to work out index weight and the Anhui, Beijing and Zhejiang cases about assessment index system have been analyzed——on balance, industrial infrastructure ranks first, environment of industrial development second, industrial creativity third. Advice has been given in this thesis from two perspectives: one is of how to perfect the evaluation system and the other is of how to take measures to enhance the competitiveness of regional and cultural media industry.