| Since the advent of information age in the 21st century,the media has played an important role in promoting the development and change of society.People' s ideas,modes of economic development,living habits and ways of interpersonal communication are increasingly directly or indirectly affected by the development of the media.As the research object,Nan Yu village mainly considers its economic development in recent years and the various advanced advantages brought by the new large tourist attractions for its development,so that it has typical characteristics in the local area.This paper is divided into six chapters.The first chapter is the introduction,mainly introduces the reason of the topic,the purpose and significance of the study and a general review of domestic and foreign literature.The second chapter is a general collation and analysis of the sample villages and the basic situation of the questionnaire,which lays the foundation for the analysis of the following chapters.The third,fourth and fifth chapters analyze the popularity and influence of new media in Nanyu Village from three aspects:production and life,ideology and interpersonal communication,public affairs participation.The sixth chapter is the conclusion chapter,analyzes the role of new media development in Nanyu Village villagers' life from three aspects.Through the empirical research method,this paper makes an empirical investigation on the media ownership and contact behavior of the villagers in Nanyu Village.By means of questionnaire and literature analysis,this paper attempts to explore the present situation and influence degree of new media dissemination in Nanyu Village.In order to obtain accurate data,and provide reference for the future more targeted rural communication research,enhance the social concern of rural communication research. |
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