The Use Of Social Media And The Reconstruction Of Social Groups In Rural China

With the development of people's living standards and information technology,by December 2018,the number of Chinese netizens reached 830 million,the number of rural netizens was about 200 million,and the number of instant messaging users reached 790 million.The use of social media in rural areas has become increasingly popular,gradually changing the way of interpersonal communication in rural China,and reconstructing the organizational structure and personal identity of rural social groups.Under the political context of the "Village Revitalization Plan",exploring this phenomenon becomes more and more theoretical and practical.This paper takes Baiyang village in the west of Hubei Province as the research sample,through the field survey,using questionnaires,take the overall performance of rural social media contact and individual using differences and changes in the way the villagers' social interaction as the research indicators.Exploring the use of rural social media and the reconstruction of social groups.The population of Baiyang Village is about 5,000,and the wireless network access rate is more than 70%.This higher media contact turns the villagers' communication concepts gradually from conservative to open;the social mode evolves from single to plural;the social pattern of the villagers is widening,and the blood and geopolitical relationship has begun to infiltrate into the business relationship.This series of changes is also reshaping the village group.Farmers began to operate his own "online character",and their character from the role of cultivator has become the " dual identity of farmers and businessmen ";the rural opinion leaders who still grasp the media discourse rights in the management field have changed from absolute authoritative individuals to dispersed pluralism;ordinary villagers in the social media space also has its own discourse power.Even the "marginalized groups" who far away from the village are included in the village's deliberations and public ceremonies.In the context of social media,the author tries to explore the relationship between the reconstruction of rural community and the change of social communication mode by comparing the new and old media.Social media has also affected the actual interpersonal relationship while changing rural society.However,its advantages in promoting rural public affairs management,enriching the villagers' spiritual life and promoting rural poverty alleviation cannot be ignored.Social media should be used to help rural revitalization.