Research On Problems And Countermeasures In The Implementation Of The "village To Village" Project Of Radio And Television In Heilongjiang Province

As the "twelfth five-year" period in most provinces of radio and television " Coverage to every village" project construction tasks completed, " Coverage to every village" project has entered the new stage of development. "Much starker choices-and graver consequences-in" period engineering concrete construction tasks and development planning has not been released, can be seen from the current project progress, a new phase in the guarantee to expand coverage, remove cover "blind village", on the basis of the need for new development ideas and supply mechanism, more need to improve the quality of coverage, guarantee the rural public product with peasant match the actual demand, adapt to.This article mainly introduced the rural public product attributes of broadcasting and TV, on radio and television "Coverage to every village" project in heilongjiang province present situation, the development course combing, the existing engineering covers the content of the investigation and research, found that currently covered technology and hardware level was no longer the main problems of engineering development, more need to explore issues is spread engineering carries program content and quality. According to the theory and policy analysis, and points out that the "Coverage to every village" project for the next stage should pay attention to the level and quality of public service, should be with the new policy such as "triple play" development, joint together to develop a new concept, and fusion, and proposed some methods and countermeasures.