Research Of Media Effects In Northeast Village

Under new era of building new socialist countryside and practicing reform and openingup, the rural society is changing greatly,rural information communication has offered newfeatures with times and regions by intervening mass media. The investigation with Daxiangvillage as an example generalizes and analyzes mass media the spread situation, spreadcharacteristics and media effects by making questionnaire, observing and interviewing.According to research data shows that villager’s basic situation has relations with mediacontract situation in the common rural where to plant the crops all the time. the aboverelations mainly include media contract situation and media use of villagers. Although thevillagers pay attention to the purpose of utilitarian and entertainment, they have had the newconcerns about the use of media.The investigation concludes that the rural information spread assume the multiplexcharacteristic and regions to analyze the reasons caused by political economic cultural factorsand impacts on villagers production and life. The mass media should impose the interactiveinformation construction of regions and not use professionalism as a substitute for nationalcharacter to face the villagers’ life. The villagers’ authority consciousness has improve and themass media has interpenetrated with economy and culture under the media affects.Theresearch of the rural media effects can provide reference for the future development of ruralsociety structural transition.