The Relationship Between The Mass Media And The Minority Political Life

The extensive coverage and strong penetration of the mass media have an important impact on the political life of the ethnic minority villages in the contemporary society. Multi-ethnography is the main method used in the dissertation supplemented by literature, questionnaires, events-process of analysis, Oral history method, author had the survey, for more than a year, of mass media in three villages, i.e.ShangYanPing Dong village and MengCong Miao village,which located in the eight-villages of DuPo township, TongDao Dong Autonomous County, three villages dotted along the adjacent border of Hunan,Guizhou and Guangxi.Survey found that the relationship between mass media and the political life of three minority villages occur in a specific time and space conditions, eight-village, which is inseparable from the impact of region’s history and actual conditions. Mass media’s impact on the political life of these several ethnic minority villages is mainly reflected the following:national policy information for the villagers to learn and understand,the villagers’political participation, village governance, political elite’s medialiteracy of the village,political socialization of the village youth, etc; At the same time, mass media also has an important influence on the political and cultural environment,contacting with the political life of villagers, village politics relations.National and provincial mass media (TV, which is mainly growing popularity in the villages) provide macro-policy information for the survey villagers conveniently; interpretation of the local government the national policy and setting their own regional micro-policies information are often spread through the bureaucratic system of organization, the local media play an important supporting role. Local media is exploring the formation folk communication called "national festival spread" in the process of policy advocacy and implement.The effective information communication created a kind of conditions for the villagers political participation. Villagers’political participation,including the mobilization and active political participation, presents the characteristics of collective participation, the regional elite are the delegates. Mobilization participation often has consistency with the issues set up by mass media; active participation presents as follows:village ethnic elite establish institute,making use of the publication of association, impact policy making to the development of a favorable direction of the village. Villagers’participate in the national political system actively under the push of the mass media. The participation of the villagers’day-to-day political life, mainly behave participation in the activities of the national culture, mass media play a publicity promoting and facilitating role in it.Village elite played an important leading role in the political life of villages,survey found that political elite in the minority villages, whether it is traditional or modern, and even the potential, have a good media literacy, more positive in political participation, and also make full use of mass media resources to carry out the creeds.Survey found that minority youth’s access to political information is not affluent,their attitude of political life is indifferent; their limited mass media exposure and use more reflect in the enjoyment of entertainment consumer culture. In the process of their political socialization, teachers of "free skies" as leaders of public opinion, have a positive impact on the two and multi-level role communication.In the governance of village, the villagers use the information obtained from mass media as a game tool and often bring some passive to the jobs of village cadres. At the same time, the village cadres will also use the advantage of the mass media resources in their possession, as well as the unique resources of the organization communication, to expand the information chess with the villagers. Minority village’s governance needs to make full use of the role of mass media, strengthen information communication between village cadres and villagers.Under the influence of mass media, the perspective of villagers become broader, the form of national unity and the more conscious and higher Chinese nation recognition come into being in the global recognition,and express their political interests aspirations through learning how to use the national and the global coordinates. Under the mirrored drive of mass media, relations between the villages of different ethnic groups and different villages of the same nation are easing in the common participation of traditional cultural activities of the nation,they digestion the historical contradictionsand, own harmonious political relations;however, we can not ignore the different between peoples within a nation because of the interest, there are still contradictions existing; media should take a scientific guide of the influence rising national consciousness.Mass media’s influence on the political culture of the Dong and Miao minority villages focus on the following:physical state aspect, the Drum Tower and building residential; the system,"paragraph";the behavior, villagers’participating the traditional cultural activities, which all reflected the change in concept of mentality culture of villagers, from the traditional conflict and obeying the political culture to the coordination type of the modern democratic and participatory political culture.In a word, with the development of modern media technology, the mass media in ethnic minority villages has become increasingly popular, should influence the political civilization of the village imperceptibly, a strong impetus implementation to Chinese "villager autonomy system", which makes politics no longer the matter of athe walls and the palace, making democracy become possible in the vast rural areas.Mass media how to sep out of the hustle and bustle of "entertainment", and democracy how to really walk into the vast rural areas, return to the essence of the "public", it’s still another serious topic.