Studies On Hunan Municipal Party Newspaper In The View Of Media Ecology

The municipal party newspaper as the party’s governing resource, At the same time,it suffers from political advocacy work and competition from the market pressure from two sides. The paper cited media environment, media niche, media ecology population theory, The party newspaper as a As a living body, systematically investigate the survival of the party newspaper in Hunan Environment, in-depth analysis the relationship between party newspaper and the newspaper or other media, analysis of the party newspaper development difficulties in Hunan. Based on a series of studies, explore the breakthrough path of sustainable development.The medium ecological environment influences the survival and development of political policies, macro-economy, micro-economy, society and culture, science and technology. In the analysis of the party newspaper, introduced ecological niche and ecological population concept to interpret the ecological relationships among Hunan Party newspapers, as well as between it and other media. In the use of media ecology theory, we reveal Hunan Party newspaper the plight of survival and development, and then propose some sustainable development strategies in Hunan Party newspapers:The first is to optimize the environment of media ecology. The second is the dislocation media niche strategy. The third is the media ecology interaction strategy. The forth is the self-developing strategy. Finally, this thesis uses the successful case of "Changsha Evening News" as a reference, so as to obtain some effective experience of sustainable development for Hunan Municipal Party Newspaper.