Researchy On Media Integration Based On Fan Economy

With the continuous development of network technology and new media,the integration and development of traditional media is constantly changing.Nowadays,with the increasing of fans' power,media convergence presents a new way of development under the background of the new economic model of fan economy.First of all,it discusses the content and development of fan economy and media integration,and analyzes that fan economy mainly comes from fans' self-yearning emotion and emotional expression,and fan economy starts from fans' attention.Therefore,there are inevitable development defects such as "eyeball",and the changes of technology and media contact habits have promoted the development of media convergence,the development of media convergence in China has now Enter the stage of deep fusion.On this basis,this paper analyzes the two-way interaction between fan economy and media integration.Firstly,the development of fan economy promotes the development of media convergence in both culture and economy.In particular,the rise of fans for the development of media convergence has brought an economic cut.The development of media convergence also promotes the further development of fan economy.Based on all the above analysis,this paper expounds the media fusion strategy based on fan economy,and expounds the media convergence strategy from the aspects of reconstructing fan trust,building brand new model and new technology.From locating fans,creating "emotion" Chain "social point" and the establishment of brand fan community three aspects of the reconstruction of fan trust.Take "if fashion" as an example,analyze the new mode of operation and dissemination,and absorb the new ideas of media fusion.In terms of new technologies,from the use of cloud computing,cloud storage to achieve the full digitization of news services,the use of emerging new technologies to establish user connection ports,and the use of media measurement mechanism to monitor a series of measures for media convergence,In order to better guide the media fusion.