A Research On Convergence Development Of Media Industry And Intellectual Economy

At present, industry convergence, platform economics, shared economics, cloud computing, big data, artificial intelligence, DT era, these words represent the change of economy and technology, eventually all point to the intellectual economy era of the future.Media industry should establish the connection with the future. At present, the media industry is in the critical period of change and transformation. "Media convergence", "Internet +", "triple play" and other national strategies provide comprehensive support and implementation path for it. However, the media industry convergence still lacks a perspective that can care for itself at the height of the intellectual economy era: What is the relationship between media industry and intellectual economy? How can they achieve convergence development? These basic yet most profound questions are worthy of our deep thinking. After all, the media industry, which is trekking now, needs a vision for the future.The research sets the convergence development of media industry and intellectual economy as the goal, employs the theory of information platform’s construction as support, makes the convergence development of the media industry and the emerging information technology as the basis, uses the platform reconstructing as the main line,selects frontier industry practices as evidences, and eventually constructs information platform ecosystem models for the convergence development of the media industry and intellectual economy.The research not only provides path and prospective study for the media industry and intellectual economy’s convergence development, but also gives a revelatory meaning for media convergence’s exploration and evolution.