The Study On The Features Of "Eighteen Talks"(Image Version)

With the development of TV media and TV program form is increasingly perfect,television viewers to show requirements are increasingly high, no longer meet the full screenentertainment programs, more and more people want to through the television mediaunderstand the nature and the fact of news truth, Hope TV can broadcast more have a certaindepth of thought the program, Focal Interview, News Probe show long-term does not fade thewhole just proved this point. TV comment programs are under such background, the TVcommentary program views and opinions on a major news events and issues, it is thetelevision media to set the agenda, an important form of program guide public opinion. In themedia business growing today, many of the audience access to information. Therefore, in thecase of television, said what is not important, important is how to say, TV news to comment,is an important means of media competition is the only proper course to take in the view, themedia to shape their own image.[1]Central Plains Economic Zone has risen as a national strategy, accelerate the constructionof the Central Plains Economic Area, and promote the rapid development of Henan provinceeconomic life, Henan provincial Party committee, provincial government and relateddepartments made useful efforts. And how to realize the new-type industrialization,urbanization and agricultural modernization of the coordination of scientific development,how to meet the crack development, how to realize the transformation of working style andworking way, how to speed up infrastructure construction to create a good investmentenvironment, the problem is not that the understanding and the general public. Media as themouthpiece of the party and the government, should shoulder the important historical mission.In this context, Henan TV station and timely launch of large-scale TV commentary section“Eighteen Talks”（Image Version）, the program on18municipalities own characteristicsmainly introduced the development of city is discussed and the development of ideas anddevelopment strategy of the city of the future. Henan TV station to set the agenda, and createin the mainstream discourse, and actively guide the public opinion, the construction of the Central Plains Economic Area has become the focus of public attention, to create a goodenvironment for the construction of the economic zone, this is the Henan TV station as themainstream media responsibility system.“Eighteen Talks”（Image Version） after the launch, has received extensive attentionfrom all sectors of society, communication effect is good. As a successful TV newscommentary programs, unique of its own it in the program content, form, structure, it is to theTV news commentary program of exploration and innovation. In column positioning,“Eighteen Talks”（Image Version） based on the background of the construction of theeconomic zone, a thorough and meticulous investigation and planning, program to determinethe objectives and broadcast content, clear the service object. In the overall structure of thecolumn,“Eighteen Talks”（Image Version）from other advantages of excellent programs, andto have the innovation, unique in scene structure, content structure and language style. In thehost and the guest selection, program follows the Celebrity Effect and Authority, the broadcasteffect and quality.“Eighteen Talks”（Image Version） is a good TV, but not perfect, it is in the productionare still some problems and deficiencies, affects the communication effect to some extent.First of all, the lack of the guests and the audience interaction program and interactive in andout of the car, which is not conducive to digestion and absorption of the audience to programcontent; secondly, show lack of an argument, to identify which is not conducive to the pointof view, also influence the program depth; finally, show lack of mining to the history of thecity, the lack of the past experience, shows the overall depth of feeling is not strong. Theeffects of the program’s communication effects in more or less, programmers planningpersonnel should timely adjust the train of thought, this type of program is getting better andbetter in the future production of. According to the “Eighteen Talks”（Image Version）problems and shortcomings, can be improved in the following aspects: first, to provide thenecessary field infield appearance and exchange platform, to enhance interaction debate topic,keep the quality and depth; secondly, the degree of open programmers, expand the space ofdiscourse, excitation audience participation enthusiasm; finally, the program should expandthe field of vision, with the international strategic vision.