Research On Tourism Image Communication Of Qianhu Miao Village In Xijiang,Guizhou

Tourism image is an important work content in the planning and construction of tourism destinations,affecting the development of tourism promotion activities and the economic and social development of tourism destinations.In the increasingly competitive market of ethnic tourism,the spread of tourism image has increasingly become the key to the construction of tourism destinations.As the largest Miao-inhabited village in China and even the world,Xijiang Qianhu Miao Village has achieved certain results in the construction of national tourism in the past ten years.However,in the context of the rapid development of ethnic tourism in the new era,it is necessary to re-examine the current tourism image of scenic spots.Construction and dissemination,enhance the strategic awareness of tourism image,and attract customers by establishing a more competitive tourism image.This paper takes Xijiang Qianhu Miao Village as the research object,summarizes the local shortcomings in tourism communication from the status quo and proposes corresponding countermeasures,in order to provide new ideas for deepening the tourism image of Xijiang Qianhu Miao Village,and provide enlightenment for Xijiang national village tourism construction.The author carried out field investigations in Xijiang Qianhu Miao Village,integrated tourism resources,and collected relevant data to analyze the current image positioning and image composition of Miao Village.Secondly,using the theory of communication to analyze the current situation of the main body of the Xijiang Miaozhai tourism image,the media,the content of the communication,the audience and the dissemination effect,and summarize the following problems in the tourism image communication of the Xijiang Qianhu Miao Village:The main body of the communication relies on the go'vernment-led model,and the sense of community participation is lacking.The media relies on traditional media,and the new media platform has weak operational effects;the content of the communication is single and repeated,lacking innovative product strategies;the communication audience and communication effects lack focus and communication,and do not pay attention to Feedback mechanism.In order to better realize the tourism image communication of Xijiang Qianhu Miao Village,the corresponding solutions are proposed to solve the above problems:the communication subject should deepen the cooperation mechanism and enhance the awareness of community participation;the media should improve the multi-media operation and grab the new media.Hot spots to create an IP image;dissemination of content should enrich product communication strategies,enhance the characteristics of the boutique content experience;in the dissemination of audience and communication effects,we should pay attention to the focus of communication and interaction,improve the post-tourism feedback mechanism.