The Study Of "Ta Kung Pao·Medicine" Under The Visual Threshold Of Health Communication (1929-1937)

In the 1920s-1930 s,our country have been disturbed by foreign disturbances.The low standard of living and the heavy epidemic have resulted in an ultra high mortality rate and a short life expectancy.In the name of "the Sick man of East Asia",people are ashamed.At this time,Chinese western medicine group gradually formed,Affecting by the thought of "medical salvation",a large number of medical supplement that intended to "Enlightenment medical intelligence,improve the quality of Chinese people" has been founded,which became an important phenomenon in the history of health communication.Because of professional disseminator,widely popular content,flexible and diverse communication methods,economic and independent running mode,cautious attitude to medical advertisements,"Ta Kung Pao ·Medicine " is unique in many health supplements,so it has important significance in the history of health Communication in the Republic of China.Scholars Zhang Zili said that health communication is a social activity that transmit health information,popularize health knowledge in a social and historical environment.As a representative of the general public medicine periodicals,it must reflect the important characteristics of health communication of this period.In this paper,"Ta Kung Pao ·Medicine" duiring 1929-1937 is the object of study,we will make a detailed comb on its development profile,the content and the communication methods.on this basis,the paper will sum up the characteristics of the health communication in the Republic of China,and reveals the social responsibility of the mass media in a special historical stage,to present that medical intellectuals breaking through the impede of that time and striving to realize the modernization of Chinese health communication.