| With the rapid development and rising living standards, the demand of Public health quality for life being increasingly higher, and"the pursuit of health, the dissemination of health" having become the subject of the joint efforts of all mankind, health communication has become particularly important. Based health communication theory, in this paper, representative of TV health program "Chinese medicine " as the main object of study, and I will analyse its mode of transmission characteristics of a systematic analysis. With the The analysis of aspects contents of the column through the positioning, narrative techniques, brand management, social impact,and so on ,Of the "Chinese medicine " in the current national health program in the context of rectifying building good health communication model ecological role that played by. At the same time the use of health communication theory, and with reference to the international dissemination of cultural transmission and the theory of knowledge "Chinese medicine " part of innovation and optimization of several proposals put forward To the column as a platform for our health TV program to explore future development of the road to provide reference and inspiration. |
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