Study On The Presentation And Change Of Health Communication Concept In I-Che-Pao

Health communication is of great significance to the steady development of society and public health.Since modern times,China's media has started its own practice of health communication.The invasion of colonists and the infiltration of western culture made the modern health communication bear the complex images of the conflict between China and the West and the national revival.In this context,what is the status of development and reporting level of health communication of modern media in China?Taking this issue as a starting point,the author chooses I-Che-Pao of Tianjin as the research object,and selects representative cases for research from the perspectives of communication between China and the West,the presentation of health concepts,and the presentation of diseases and drugs.On the basis of peaceful communication between traditional Chinese medicine and western medicine,the I-Che-Pao highlighted the importance of the development of Chinese medicine itself.Instead of being rigidly bound by the difference between Chinese and Western culture and identity,Chinese and Western medicine groups take the initiative to learn and communicate with each other.Actively re-express the experience of others in their own words.In this process,the active introduction of TCM supplement is conducive to the local integration of Western medicine knowledge and Chinese society.The emphasis on the value of traditional Chinese medicine in the Western Medicine Supplement shows that Chinese western medicine recognizes its own national identity.This kind of interaction runs through the whole history of health communication of I-Che-Pao,and is a beneficial attempt of the communication between Chinese and Western medicine.On the re-creation of the modern health view,the traditional Chinese medicine sneaker culture and health keeping culture have been re-expressed in the health discourse.The concept of health from the west has been deconstructed and reconstructed at the three levels of state,individual and society.There are many excellent cases of medical knowledge popularization,which are worth learning by today's media.In modern times,the shadow of the sick man in East Asia,which haunted the Chinese people and the nation,also affected the health communication behavior of I-Che-Pao.In the statement of the concept of disease and medicine,I-Che-Pao shows great importance to the value of supplements.At a time of great uncertainty about the treatment of tuberculosis,the paper's editors saw the cod-liver oil supplement as a cure for the disease.The failure to communicate the "uncertainty" of medical research has exacerbated modern society's discrimination and fear of specific diseases.Through the study of the text,it is found that in the diachronic changes,the health concept of the Chinese and Western medicine supplement of I-Che-Pao has changed greatly.The Chinese medicine supplement has changed from the initial cultural mentality to the active reflection on the theoretical basis of Chinese medicine.On the other hand,Western medicine supplement has some problems such as dissimilation of science popularization and distortion of communication content.