Analysis Of The Content And Visual Effects Of Medical Education Apps From The Perspective Of Health Communication

Medical health is like clothing,food and shelter.It is the most basic survival requirement of human beings.As long as human society still exists,there is a demand for medical health.With the advent of the fourth scientific and technological revolution,people's demand for medical health is not limited to medical treatment,but also daily maintenance and health care.The way to obtain health information is not limited to verbal communication.Technology has produced a new way of seeing a doctor,medical education.Class APP came into being.As an emerging medium,medical education APP can not only optimize the basic inquiry function of traditional medical APP,but also improve the patient's medical experience and doctor's business level,and to some extent,alleviate the shortage of medical resources and the problem of unequal doctor-patient relationship.According to the World Health Organization(WTO)definition of "health" in 1948: health,not only refers to the physical disease-free,but also the perfect state of the combination of body,mind,and society.Therefore,the definition of health communication is not limited to the dissemination of health information on the content.How to transmit information in a healthy and effective manner is particularly important.It requires the communicator to pay attention to both the visual and auditory aspects of the communication process.The psychological impact on the audience.Therefore,based on the theory of health communication,this paper selects “iBaby” as the case analysis,analyzes its characteristics in content structure and visual presentation through literature analysis and comparative analysis,and tries to summarize under the theory of health communication.How to use medical education APP to improve users' health awareness,guide healthy behavior,meet health needs,and promote healthy development.Through the above research,it is found that it is necessary to strictly control the checkpoints of medical information sources,not to spread the false information,mislead the public to accept bad health information,update the latest health content in real time,and use other means such as the public number to expand the scope of health communication.And according to the different audiences,adopt different graphics,color matching,reject images or videos that are too bloody;the overall interface layout should create a warm and humanistic atmosphere,try to be simple and easy to operate.The research of this subject makes health communication from the perspective of communication,more suitable for health,so that people can enjoy high-quality health services without leaving home,alleviate the imbalance of medical resources distribution in China,and promote the redistribution of medical resources.To promote the improvement of medical standards,at the same time,to solve the increasingly accumulated contradiction between doctors and patients,to meet the people's health needs,to improve people's well-being,and to promote the development of medical education APP.