Study On The Communication Of Traditional Chinese Medicine Knowledge Network From The Perspective Of Health Transmission

Traditional Chinese medicine(TCM) culture is an important part of Chinese traditional culture, and is gradually becoming more and more popular in recent years. TCM culture is a Chinese ancient traditional form of health care, to meet the demand of a basic human health. This health care system is perfect after two thousand years of experience and is still an important part of health care system in our country. The core idea of TCM culture is "neutralization", that is to reach a balance health status of Yin and Yang by adjusting the body. Combining the theory of Yin and Yang and the five elements etc, TCM culture establishes a set of health care system.In the ancient time, TCM culture communicates mainly through oral communication, word and ceremony. While in modern times, it further communicates through the mass media like radio and television transmission. In recent decades, with the popularity of Internet technology, the TCM culture also began to spread through the network, and this is the trend of its future development. This study try to take TCM culture network communication as the research object and analyze in view of health communication theory. First of all, through designing scientific survey scheme, the study describes the status of TCM culture network communication from several aspects such as transmitter, information, audience, effect etc. From the point of view of health communication theory, the survey found that there are many problems in the disseminator, the information content, the audience, the communication effect of TCM network transmission. One of the problems is how to break the barrier of the culture of TCM specialty. As a result of the existence of communicators of various background, the latter problem is relatively serious. Finally the survey put forward measures to these problems as the center, to enhance the network communication of TCM authority from different angles, and to develop the culture of TCM resources, establishing network transmission in favor of the communication.