Research On The Propagation Force Improve Of Provincial Party Newspaper Client "In Hebei"

With the widely application of the technology of data and the coming of the era of mobile Internet, the development trend of information dissemination "decentralized" clear,information release and get more convenient and quick. Traditional media is experiencing growth media difficult transition, the media competition from PC to mobile terminal.And as an important entrance of news information,news client market presents the trend of the red sea, get the challenge to the numerous party client development.In this context, in the face of new forms of media products,some of the traditional mainstream media began to adapt to new mobile Internet era of information environment, proactive,by launching a mobile client to take public opinion highland, effectively spread the voice of the party and government,make the propagation force and appeal of the news, to further speed up the pace to build higher influence of new media platforms.As a mainstream media in Hebei province, the Hebei daily has been assumes the role of the main news propaganda and public opinion, and launching its own news client "In Hebei"on September 28 in 2014. As the Hebei daily transformation of the mobile Internet era to accelerate the convergence of new media products, the client "In Hebei " is the Hebei daily press group to adopt new ideas to break the old patterns of an important decision. As a communist party newspaper news client,it is shouldering the mainstream media ideology and dual responsibility of information service. In terms of current development status, for the purpose of "In Hebei, love life" , "In Hebei" has the spread of powerful resources, such as professional news team development advantage. At the same time,it is facing the rough innovation of content is not strong, the service user mode, resource advantage failed to give full play to the internal defects, such as promote the propagation force is imminent.Therefore, to improve the media propagation force development is an important issue.From the point of the various factors influencing the media propagation force, the client of the propagation force promotion strategy covers communication content, communication effect and transmission technology, operating thinking, service ability and so on. Specifically,in view of the development of "In Hebei" client faces a series of problems.In order to realize the spread of breakthrough,it must start with the client and Hebei daily press group as the main body, from the innovation party newspaper media content and form, expand all-round ability and service field, strengthen channel to promote and optimize resource allocation and deepen the degree of public opinion guiding force and other aspects, seeking differentiation route, in order to promote "In Hebei ", and the propagation force of Hebei daily press group,brings more possible to the development innovationprovincial of party newspaper client.