Research On Media Voice Of Party Newspaper

In 2017,the president Xi Jinping mentioned the "Roll up our sleeves to work harder" inside the New Year's greeting,which have been widely spread through WeChat expression packages.If we date back further,there have been the phenomenon of National pastime,by which netizens crazily shared the popular words relating to Political leaders,such as "give a thumbs up" "awesome" "Qingfeng Steamed Dumplings chain",even through WeChat Microblog and News client system.There is no doubt that the political star words become highlight including "Father Xi"and " Mather Peng".Also,at the backgroud of streamline administration and institute decentralization,our government begins to transform its ruling style and service function in order to be more friendly.The party newspaper transforms itself,which plays a important role in party policy.On the one hand,the communication medium transfers from paper to WeChat Microblog and News client system.On the other hand,the communication voice turns from discipline to conversational.Since the 18th CPC(Communist Party Of China)National Congress,our country thinks highly of the party propaganda.The president Xi Jinping has ever been to the mainstream media by himself,such as Xinhua News Agency,CCTV(China Central Television)and China daily.In fact,from the national propaganda of ideological work to "819"speech and "219" speech,the propaganda work of the news consensus has been highly hoped.However,by a long time,the party newspaper faced the difficulties of narrow audience and low profit,as a result of isolation with the audience.Playing both the political and media roles,the party newspaper especially responds for hard period of self transformation,including carrying out the party concept and leading other newspapers.Therefore,the party newspaper plays a positive role in news consensus guidance and propaganda works.Also,it is a deep time of medium integration,winter of the newspaper has come,which has been studyed by many reseachers to search a way out.What's more,even argument of newspaper death has come into being by academics.The party newspaper of double roles has to transfom and reform by itself,with the first thing to get off high horses in equal communication among the public.Such changes bring brand new style in new medium,the party newspaper seize the chance to secondly build a nice brand image by online platform.The cute expression of voice is the change of new medium platform reacting propagation laws and the innovation resulting from self-reform of medium.Several derivations from it,such as data news,Micro-Video and cartoons,appropriately show the change of propagation style,which will be the new style of medium in the coming years.