The Research On The Ethical Issues Of Entertainment Shows For Online Broadcast Platforms

Network broadcast platform is a new medium that has been active in the Internet for nearly two years,with its strong interactive performance and diversified entertainment functions,which has attracted wide popularity among netizen.The network broadcast platform has experienced three stages of live broadcasting,live entertainment and vertical broadcasting,and finally achieved the live broadcast era.During this period,the network broadcast platform has always been centered on entertainment,with UGC as the main content production mode.So far,it has formed over 200 platforms in the country,and the sheer size of over 3,000 shows.From 2015 to 2017,however,numerous national news media revealed a lot of live online platforms are pornography,violence and other irregularities.This paper focuses on the entertainment shows of the network broadcast platform as the research object,systematically discusses the propagation form and ethical anomie of the entertainment field,analyzes the factors of its ethical problems,and puts forward some views on the construction of its Ethical code.The author uses the literature research method and the observation method to analyze the personalized communication form and the transmission characteristic of the entertainment show field.On this basis,the ethical problems of entertainment shows are classified into four categories,namely,pornographic live broadcasting,violent live broadcasting,profit fighting and privacy security.And,of course,pornography is mostly about exposure to the body,live sex,vulgar Internet,and flirting with each other;The violence is live through live suicide,live fast car,live group fight,etc;Profit snatching performance for powder brush fraud,data fraud,heavily rob the host;Privacy issues are mostly about exposing people's privacy,revealing others' privacy.In view of that author's application of literature research method and the method of interview,the author analyzes the origin of ethical problem from the perspective of communication environment,media attributes,social psychology,media culture and communication system,and emphasizes the analysis of the profit mode and the irrational user's social psychology.In order to avoid ethical issues and construct ethical norms,the author believes that it is necessary to set up a group normative consciousness,establish multiple "gatekeeper" system,reconstruct the social service of the entertainment show field.