Study On The Ethical Cognition And Influential Factors Of The Audience In The Webcast

Since 2016,the network video industry,forming a powerful storm,Participating in live webcast has become a popular way nowadays.all kinds of live video website,APP to appear.This year is also called the network direct seeding first year,has become a study by the scholars since the new boom.The research contents of the scholars include:Research its problems,organizational structure,The development and so on.And this paper from the audience's view,To explore how the participants in the webcast face the ethical problems that may arise in the live broadcast,and the factors influence the different behavioral attitudes of the audience? In the past,it is more to generalize the problems and put forward some normative measures.And this article wants to be based on the audience's point of view,how observes them regards these questions,as well as searches analyzes the existing standard is whether effective,audiences to these ethics question view whether has the big difference.The research discovered that,the more common ethics question mainly includes :coarse language,violence,bloody,pornographic,false,privacy.This article uses the questionnaire survey method,combined with some problems appearing in the webcast,to measure whether they have different cognition degree to these ethical problems by the audience's consent degree to these questions.Through the data collected and related analysis,it is found that the audience's awareness of the ethical issues of the webcast is generally higher,among them,women have a slightly higher degree of cognition than men,and those who hold absolute ethics are less tolerant than those who hold relativism ethics;On the improvement of the cognition and measure of the network live broadcast criterion,more people think that the improvement of the host's accomplishment and the standardization of the live platform should start.