Study On The Ethical Issues Of Micro-blog Communication In Contemporary China

Just a few years time, micro-blog come into view of Chinese internet users developedrapidly within short years. The ethical isses of micro-blog communication are alsoincreasingly aroused people’s attention. As a typical representative new media, establish afirmed micro-blog ethical system and behavior standard become unavoidable issues topromote a healthy development of micro-blog.Based on the existing media ethics theory and the changing ethics concepts both inwestern and domestic, there comes the definition of micro-blog ethics. The author pointed outthe functions of micro-blog ethics and the relationship between the change and role of socialethics.To specific the micro-blog ethical is actually to specific the ethical behaviors ofmicro-blog builders and users.The ethical issues involved in a deeper level of micro-blog islega, moral and faith issues. Based on research and analysis the typical cases arising since themicro-blog born, This article summed untrue information, infringement issues and otherissues of public opinion in micro-blog, and to analyze the causes and hazards of anomie.This paper draw a horizontal comparison measures between other countries and china inmanage the netwoek ethical issues.based on analyzes the ethical principles that should befollowed in micro-blog using.，combined with specific regulatory measures. To strengthen the"self-discipline" in the role of micro-blog communication; strict "discipline", both to improvethe legal system but also innovative supervision; But also to cultivate the good moral beliefs.