| The development of pan-entertainment network direct broadcast is an important breakthrough for network communication technology.The entertainment,presence,real-time and strong interaction of pan-entertainment network live broadcast meet the needs of human being for information dissemination and acquisition,which solves the single form of traditional information dissemination,the problems of delay and absence,further widen the channels of human information dissemination and enhance the control of human information.However,due to the entertainment,concealment,hypocrisy and low threshold of Pan-entertainment network broadcast,there are some new ethical problems in the process of development.The first,as an emerging technology,the Pan-Entertainment network live has gradually dominated and controlled human thinking and has deviated from the original intention of its development.Secondly,the phenomenon of moral anomie appearing in the live broadcast.It mainly includes the impact of live content on the bottom line of morality,the morality of live broadcasters,and the deviation of moral concepts from live broadcasters.Third,the dislocation of the main values in the live broadcast is mainly divided into two aspects: low-level consumption concepts and conspicuous consumption concepts.Fourth,the “divergence” of the live subject from the real self.It mainly includes the “separation” between the virtual self and the real self and the “abandoning” of the real self.In the live broadcast environment,the main body often immersed in a virtual character can not extricate themselves,so that the subject and the actual self gradually "separated",due to the excessive pursuit of the virtual self,give up the pursuit of the real self-value,resulting in the reality of the self "abandoned" phenomenon.Fifth,the misunderstanding of freedom of live broadcasters and the dilution of social responsibility.The subject is confronted with freedom and restraint,abuses freedom in the live broadcast,neglects the ethical and moral constraints,and the subject's excessive pursuit of personal consciousness.The neglect of the real world and the pursuit of absolute freedom have gradually dissolved the subject's sense of social responsibility.Sixth,the privacy issue,including the unclear privacy boundary and the leakage of privacy.Seventh,the alienation of interpersonal relationship,including the alienation of the relationship between man and others and the alienation of the relationship between man and society.In view of the ethical issues caused by the online broadcast of pan-entertainment entertainment,the paper analyzes the causes from the technical level,the main level,and the institutional level.From a technical perspective,the negative effects of technology and the limitations of technical supervision are the causes of ethical issues.From the perspective of the main body,the live broadcast platform and the anchor are driven by utilitarianism to make them lose their rational thinking,resulting in loss of ethical live broadcasting.The lack of ethical morality of the anchor and the audience is the main reason for the anomaly of anchor and audience ethics.Judging from the system level,the lack of sound laws and regulations and the lack of supervision of related departments have led to a weakening of the restriction on the online entertainment of the Pan-entertainment and caused many ethical issues.This article analyzes the solutions to the ethical issues of the online entertainment broadcast in the Pan-entertainment industry the dimension of technology,the main body dimension and institutional dimension.From the perspective of technical dimension,the live-view platform must strengthen the development and application of regulatory technologies,strengthen technological protection and innovation;from the perspective of main body dimension,science and technology workers must obey professional ethics,live broadcast platform must continue to strengthen their own construction,anchor and audience should consciously improve the Internet literacy,and the government should strengthen the network moral education;from the perspective of the system dimension,we must constantly improve the laws and regulations,live broadcast platform and the government should strengthen supervision,and the activities and the process of formulating the system must ensure public's participation,public's understanding and recognition of the system. |
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