| Based on the webcast platform operators as the research point,and with the recent domestic webcast(From 2016 to 2018)as the research object,using literature research method,case analysis and other research methods,trying to help the entertainment related theory,from the perspective of domestic entertainment to live network analysis and research.Research perspective innovation is the main innovation of this article.The research ideas and structure of this paper are as follows:First of all,with the support of related theories such as entertainment elements,it is found that domestic webcast has typical entertainment attributes,and presents comprehensive,regular,universal and low cost entertainment characteristics.Secondly,according to the basic composition of China's webcast,this paper analyzes the specific performance of entertainment elements in webcast from three aspects: Webcast anchor,live broadcast content and webcast platform.On this basis,with the help of specific cases of YY live broadcast,we further explore how the webcast operators can use these entertainment elements to show the entertainment of webcast.In the field of direct seeding of the network,the domestic webcast host has distinct entertainment role positioning,entertainment image and entertainment language.Among them,the entertainment in language is characterized by dialect humor,colloquial way of speaking,combination of virtual laughter and "greeting" language,and rich body language.According to the ten elements of entertainment,this paper is divided into four parts: expressing emotion,seeking stimulation,watching happiness,repetition and change.The conclusion is that the content of the webcast covers the ten elements of entertainment and follows the law of entertainment and communication.In terms of webcast platform,this paper analyzes the two aspects of the live broadcast platform's internal management and external rendering.In the internal management part,the interface settings,the reward mode and the fans medal show the entertainment characteristics.In the webcast application platform for entertainment elements,YY broadcast platform mainly through the plan,carry out support for the Forum on subdivision of live content broadcast platform for entertainment management and publicity and other aspects to the integration and utilization of entertainment elements and use the star effect,the host,webcast entertainment show.Finally,through the analysis of various entertainment elements in webcast,the objective diagnosis of entertainment in webcast is mainly divided into three parts.First,further summarizes the important role of entertainment elements in the webcast,specific performance: catharsis,industry promotion and positive ideas guiding role;second,analysis of live entertainment,which is broadcast anchor communication anomie,content homogenization and vulgarization of live broadcast platform positioning over entertainment;third,according to the network the problems of broadcast live content and live three aspects put forward suggestions from the anchor,platform. |
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